The 35 Best Gifts Under $100 to Buy This Black Friday, According to Our Editors

Black Friday is the best day of the year for gift shopping. Shop wisely, and you can save hundreds (or even thousands, depending on how many people are on your list). We spend all year monitoring the best online shopping deals, so when Black Friday comes around, we’re ready to point you towards the best gifts, all on sale.

This year, we’ve curated over 20 unique gift guides for everyone on your list — from your grandmother to your TikTok-loving niece — and many of the best gifts from our guides are on sale today. Here are the best deals from our gift guides, all under $100.

No matter who you’re shopping for, we’ve found gifts they’ll love. From the best gift baskets for co-workers to gifts for dog lovers, we’ve found so many presents worth giving. Below, find deals on gifts for men, women, teens, and kids.

Each of these products came straight from our holiday gift guides, and so many of them we’ve tested for ourselves. We recommend these gifts even at full price, so while they’re on sale, don’t hesitate to add them to your cart immediately.

The best gifts for women are those special items she wouldn’t buy for herself. We found unique and thoughtful gifts that will make her feel pampered, including booties from Oprah’s favorite slipper brand and a satin pillowcase that always leaves our hair silky smooth.

Chances are, the woman in your life is in need of this luxurious travel accessory. This jewelry box isn’t just one of our favorites —it’s one of Oprah’s favorites, too. It has plenty of room for earrings, rings, and necklaces, so your giftee will stay organized wherever she goes.

Shopping for someone who’s short on counter space? This coffee maker is perfect for any caffeine-lover living in a small apartment or dorm. Plus, it’s one of the best Keurig machines we’ve tested.

From the best Bluetooth meat thermometer to a grooming kit from the haircare brand we love, our gift guide for men is full of gifts that are now on sale. Shop practical gifts that will elevate his everyday routine below.

The grill-master in your life is sure to be impressed with this smart thermometer. During testing, we found this gadget to be worth its high-end price tag thanks to the hands-free readings, user-friendly app, and long battery life.

An AirTag is a practical gift he’ll get plenty of use from. Whether he’s tracking his luggage, wallet, or man’ -

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s best friend, this location tracker is sleek, accurate, and an everyday essential.

“This product is the single best thing I’ve ever purchased from Amazon,” one reviewer said. If the special guy in your life loves to workout, he’ll appreciate the relief offered by this massage gun.

The best gifts for teens include reliable favorites, like a portable speaker, and TikTok-viral gifts teen girls will love, including a friendship bracelet kit that will help her prep for her next Taylor Swift concert.

Whether your teen is a bookworm or you just wish they were, this Kindle will make reading more fun. Our editors love Kindles because they’re easy to transport and comfortable to hold, so cozying up with a good book has never been easier.

If the teen in your life is a die-hard Taylor Swift fan, they’ll have so much fun with this bracelet-making kit. Swifties are known to swap friendship bracelets during concerts, and this kit allows you to create your own unique designs with thousands of beads and charms.

We’ve found and tested the best gifts for kids, from toddlers to tweens. Here are the best deals from our gift guide.

Teach your kid the meaning of hard work with this playset, which will have them delivering pizzas in no time. It comes with a ride-on scooter, 16 tools, and 10 dough colors. Once they craft their perfect pie, they’ll be able to deliver the orders around the house, so the whole family can get in on the fun!

LeapPads have been around for decades, and this modern version is better than ever. It comes pre-loaded with 20 educational apps along with a three-month trial of the learning program LeapFrog Academy. Whether your kid likes to read, draw, or play educational games, they’ll love this tablet. 

It’s not too late to shop even more of the best Black Friday deals on giftable items. Shop Black Friday sales at Amazon, Walmart, Target, and morebefore the best gifts sell out.

Genevieve Cepeda is a staff shopping writer at PEOPLE, with extensive experience testing the best products on the market. This year, she wrote five gift guides for the holiday season, and each gift guide is full of editor-loved and PEOPLE Tested products.

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