“With all of the creators, we have a really diverse group,” and even if audiences aren’t die-hard NFL fans, she says, “this gives them an opportunity to really get a little bit...
Some news broadcasts may distract viewers from traditional leisure activities, such as watching football. The social-media influencers taking part in the promotion include: Allison Kuch; Jack “C...
The Comcast-backed unit dispatched 27 influencers known for followings on Facebook, YouTube, Snapchat, or Overtime, among other social-media venues, and asked them to provide a view on the athletic ex...
“When we try to shoehorn creators in just because they have scale,” the results aren’t as significant, Signor suggested. “We need to find the right kind of creator that not onl...